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An Acceptable Ads Advertiser Solution

Who are these hard to reach users?

Trestle delivers your ads to "ad filterers"- users who are otherwise difficult to reach and represent a highly-desirable demographic.

These consumers have consented to seeing ads that fit the Acceptable Ads Standard. More than 83% of ad-blocking users would be happy to see nonintrusive and relevant ads.

Name: Ad Filterer Vicky
Age: 28
Gender: Female
Education: Graduate
Profession: Full-time Job
Family: Single/Dating

Motivation

“There are too many ads on the internet, ads take up too much space on the webpage”

Devices owned

Smartphone, desktop/laptop, tablet, smartwatch

Online behavior

  • Follows and interacts with her favorite brands on social media
  • Always a click away from shopping clothes and accessories online
  • Travels frequently and looks for deals flights and hotels online

Hobbies and Interests

Travel, fashion and arts

Name: Ad Filterer Gary
Age: 24
Gender: Male
Education: Student
Profession: Part-time Job
Family: Single / Dating

Motivation

“YouTube video ads are annoying”

Devices owned

Smartphone, laptop, gaming console

Online behavior

  • Often orders food online
  • Hardcore gamer, spends good amount of money buying games online
  • Often spends time watching live video games
  • Uses online dating apps and websites

Hobbies and Interests

Computer games, foodie and technology

Name: Ad Filterer David
Age: 33
Gender: Male
Education: MA Computer Science
Profession: Software Developer
Family: Married

Motivation

“Ads take up too much screen space, slow load time and drains the battery”

Devices owned

Smartphone, laptop, desktop, tablet, smart TV, eReader, gaming console

Online behavior

  • Most of his purchases are online and avoids going to physical stores as much as possible
  • Spends time playing online games with friends
  • Watches sports and consumes a lot of related content online

Hobbies and Interests

Computers, technology, gaming and sports

Name: Ad Filterer Lena
Age: 40
Gender: Female
Education: MA Computer Science
Profession: Entrepreneur
Family: Married with three children

Motivation

“Too many ads are annoying and intrusive, concerned about malware”

Devices owned

Smartphone, laptop, desktop, tablet, smart TV, eReader, smart home assistant, headphones

Online behavior

  • Most of her purchases are online and avoids going to physical stores as much as possible
  • Spends time playing online games with friends
  • Watches sports and consumes a lot of related content online

Hobbies and Interests

News and politics, fitness and cooking